Product Innovation
Ultimate Ears (Speakers)
The defining Ultimate Ears speaker was the BOOM, shaped like a Coke can and designed to fit in a cup holder — a product built for a person, not a room. From there, the ecosystem grew to include MEGABOOM, WONDERBOOM, HYPERBOOM, EVERBOOM, EPICBOOM, and MINIROLL. The line defined a category, drove extreme growth for Logitech, became best-selling products, and won numerous design awards. Jonah led this work as President & General Manager of Ultimate Ears.
Tension.
How do you get out of a spec war and into emotion? Every speaker was designed for a room. No one was designing for a person.
Action.
Took the shape of a Coke can, fit it in a cup holder, packed it with bass — and created an iconic product line that defined a category and became Logitech’s best-selling products.
Clarity.
The best product in a commoditized category doesn’t win on specs. It wins by understanding what the product means in people’s lives.
