Case Studies

Between 2012 and 2013, Adam Levine expanded into the fashion industry through a menswear collaboration with Bench and a multi-department lifestyle partnership with Sears Holdings (Kmart). Emphasizing his hands-on creative control, Levine launched his apparel and accessory collections nationwide via the ShopYourWay platform. Additionally, he served as a celebrity spokesperson for Proactiv, sharing his personal history with acne to promote their “Proactiv Plus” line.

• The 9 Menswear Pieces to Buy from Adam Levine’s Kmart Collection
• Adam Levine Line a Winner for Kmart
• Adam Levine Designs Women’s Fashion Line for Kmart With Fiance
• Adam Levine Launches Clothing Line for Women
• Adam Levine Is Now Making Women’s Clothes
• Adam Levine designs a women’s collection for Kmart, dismisses celebrity designer naysayers

More about Adam Levine

• Nicki Minaj Unveils Kmart Clothing Line
• Nicki Minaj for Kmart Review
• Nicki Minaj’s on Facebook
• Nicki Minaj launches clothing collection at Kmart

• Sears Holdings Forms Entertainment Unit

• The Future Is Now: “Custom earphones for your exact ear” With Logitech President, Jonah Staw and Fotis Georgiadis

• Ultimate Ears’ Miniroll Bluetooth speaker is small, sweet and built to go anywhere
• Ultimate Ears Miniroll Review
• Ultimate Ears Miniroll review: a chic mini party speaker that brings the bass – if not every feature you might like

• Disney Magic Comes To The Desktop With New Disney Dream Desk PC
• Mouse House adds electronics room

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• Ultimate Ears’ Custom-Fitted CSX Earphones
• Review: Are The UE 18+ CSX Earbuds Really Worth A Mortgage Payment?
• Ultimate Ears CSX 18+ Earphones

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Ultimate Ears Everboom review: the right size

• Introducing Logitech G FITS True Wireless Gaming Earbuds
• Logitech’s custom-fitting G Fit earbuds and G303 Shroud mouse are on sale
• Logitech G Fits review: the most premium wireless gaming earbuds money can buy
• Logitech Launches G Fits… Its First-Ever Wireless Gaming Earbuds

UE Speakers design awards:

LittleMissMatched, founded in 2003, is a girls’ lifestyle brand built on the philosophy that “nothing matches, anything goes.” Best known for selling socks in colorful mismatched sets of three, the company transformed a simple product twist into a broader brand world around individuality, creativity, and self-expression. The vertical brand expanded across apparel, accessories, bedding, baby, retail, and licensing partnerships, with distribution in owned retail, wholesale, online and direct mail, ultimately attracting tens of millions in growth capital from Catterton Partners (now L Catterton) in support of national expansion. The company subsequently sold to Delta Galil (DELG). Jonah is the Co-Founder, Chairman & CEO of LittleMissMatched.

Jonah led consumer electronics innovation inside Logitech that transformed professional-stage audio technology into a scalable consumer product.

Jonah oversaw a global product portfolio including Ultimate Ears speakers and Logitech audio devices, spanning design, engineering, product management, and global distribution.

Jonah provided executive leadership and operational oversight of global digital storefronts designed to serve millions of customers worldwide

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Jonah managed a global digital commerce operation, spanning hundreds of websites and millions of shipments annually, while growing the business.

Jonah helped design a mobile application enabling users to scan their ears and create perfectly fitted earphones.

Welleum bought and manages two companies with an acquisition strategy at play now:

Welleum: The Startup Bringing Eastern Medicine To The Modern Western World

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LittleMissMatched, founded in 2003, is a girls’ lifestyle brand built on the philosophy that “nothing matches, anything goes.” Best known for selling socks in colorful mismatched sets of three, the company transformed a simple product twist into a broader brand world around individuality, creativity, and self-expression. The vertical brand expanded across apparel, accessories, bedding, baby, retail, and licensing partnerships, with distribution in owned retail, wholesale, online and direct mail, ultimately attracting tens of millions in growth capital from Catterton Partners (now L Catterton) in support of national expansion. The company subsequently sold to Delta Galil (DELG). Jonah is the Co-Founder, Chairman & CEO of LittleMissMatched.

Early in his career, Jonah worked alongside legendary architect Frank Gehry on projects that reshaped the MIT campus and introduced him to world-class design thinking.

• Ray and Maria Stata Center for Computer, Information, and Intelligence Sciences, Building 32
• Ray and Maria Stata Center, 2004
• What to know about the Stata Center in Cambridge, Frank Gehry’s best-known local design
• Three years later: Does Gehry’s Stata Center really work?

Physical retail locations of Jonah’s LittleMissMatched brand were designed as immersive environments where kids could explore creativity and self-expression.

• LittleMissMatched, Anaheim, Calif
• LittleMissMatched opening day at Marketplace location

Retail locations:

Jonah’s own home and design projects reflect the same philosophy applied in business: imagining what something could become, then building toward that ideal.

Jonah led a startup division inside Sears Holdings designed to reinvent celebrity-driven fashion and retail experiences.

Kmart Hopes Risewear Is a Slam Dunk

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Jonah created large-scale marketing activations combining music, celebrity, fashion, and live events, helping drive attention and impact among consumers.